The Ruta del Tequila Cuervo train from Guadalajara only delivers passengers to the distilleries of Jose Cuervo and Herradura. "For those two companies the people and local producers are not important and there is no general support for the region, "explains the director of Tourism Amatitán, Azucena Torres Valencia, who along with representatives of Arenal, Tequila, Magdalena and Hostotipaquillo, have formed the new council called Agavero Landscape.
The goal of the project is to help increase the competitiveness of micro, small, and medium companies (MiPymes) in the selected area where Tequila originated as well as to develop the Tequila Trail to the Agavero Landscape, creating a business network for the promotion of cultural and rural tourism. With a common vision we will develop and market tourist based products and services according to demands of the market.
This project is an opportunity for the Multilateral Investment Fund (MIF) or ´Fondo Multilateral de Inversiones´ (FOMIN) to closely collaborate with the private sector of Jalisco State, specifically with micro, small, and medium businesses (MiPymes) for the development of a specific region which is expected to produce a model capable of being copied- not only for other regions of Mexico but also other Latin American countries.
The Tequila Regulatory Council is responsible for managing The Tequila Trail for the Agavero Landscape. Tourists will have the opportunity to explore archaeological sites, old style houses, opal and obsidian mines, distilleries and the magnificent Agavero Landscape. Familiarizing yourself with the route will show you what Jalisco tourism has to offer to world culture.
La Ruta del Tequila
